What Every Rug Is Actually Made Of
A plain breakdown of the fibers and construction methods behind each rug
| Ingredient | What it does | Source |
|---|---|---|
| New Zealand Wool Pile | Gives the rug a dense, springy feel underfoot and resists flattening under daily foot traffic | Sourced from wool cooperatives, cleaned and carded before spinning |
| Jute Fiber Backing | Holds the weave together and keeps the rug lying flat without slipping on hard floors | Grown and woven in traditional jute mills |
| Plant-Based Dye Finish | Colors the wool evenly so shade stays consistent even in rooms that get direct sunlight | Dye batches checked before weaving begins |
1
Sourcing
We source from certified growers and weavers who document where every fiber comes from and which batch it belongs to. We keep those certificates on file for every lot we buy.
2
Testing
Before a rug ever leaves our workshop, we check each batch by hand for fiber purity and weave strength. Anything that doesn't match its label stays behind.
3
Labelling
The tag lists every fiber in order, heaviest first, with any treated dyes called out plainly. What's printed on the label is exactly what's under your feet.
Fiber information tells you what the rug is made of, nothing more. It isn't a cleaning guide, so check the care instructions before treating a stain or spill.